Antecedents of Waze Mobile Application Usage as a Solution for Sustainable Traffic Management among Gen Z

Abstract

The study aims to investigate Gen Z's intentions to utilize the Waze mobile application as a solution for sustainable traffic management in Meto Manila. The extended Technology Acceptance Model (TAM) was used to define user behavior and technology usage to determine the factors influencing Filipino drivers' application acceptance of Waze. The study’s data results have revealed that the System Quality, Perceived Location Accuracy, Perceived Usefulness, and Perceived Ease of Use affect Filipinos' intentions to use traffic navigation applications, particularly Waze. The study utilized a survey and was given to 300 Filipino drivers traveling within the National Capital Region to accurately measure the factors and their connections to usage intention and actual use. The analytical approach used for this investigation was partial least squares structural equation modeling (PLS-SEM). The study's results can be applied as a theoretical framework for future researchers of Waze mobile applications, Waze route accuracy, and Waze overall application performance, as well as the features of the Waze application, to evaluate how the use of the Waze mobile application could help in the effective management of traffic situations in Metro Manila. The study was able to assess the effectiveness of the Waze navigation app as a platform for efficiently managing traffic situations in Metro Manila. Moreover, this study also highlighted the application performance of Waze and its acceptance by Filipino drivers in Metro Manila. Furthermore, the study implores a critical review of Waze's application performance. The study recommends that similar future studies must consider samples from a more diverse geographic background to obtain a more accurate representation of Filipinos traveling. Future researchers are also advised to adopt a qualitative research design to gain more detailed insights of Filipinos regarding their experience with the Waze application.

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