Arumã- Handicraft, Innovation and Identity

Abstract

Considering the cultural dimension in the path of sustainable development can be an attractive strategy for the development of the territory, the safeguard of the diversity and the enhancement of the economic and social conditions of traditional communities. The employment of the notions in the field of design in the context of artisanal production can foster the development of innovative products that embrace the local culture and traditions, as well as promote synergistic and systemic relationships in which indigenous communities can take an active part. In this scenario, the paper analyzes the relationship between design and local culture, reporting a case study carried out in the Amazon. A partnership between local designers and indigenous artisans is examined with the aim of developing new sustainable products that could offer the artisans a reliable source of income. A collection of jewelry characterized by a strong Amazonian cultural charge was developed in compliance with sustainable design principles, such as the use of the "Material Driven Design" method. Although it’s important to consider the ethical issues when dealing with traditional communities, plan to production and services strategies product-related, to think about a new products and materials that are useful to the society without undermining the millennial heritage held by these groups. In conclusion, it’s possible to affirm that a synergy between craftsmanship and design can contribute to the enhancement of culture and territories.

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