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Horizontes de decolonização em marketing: uma proposta com base na crítica à colonialidade da teoria da globalização de mercados
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this work references cited by second hop

References

  • 2007COLONIALITY AND MODERNITY/RATIONALITY4,198 cited
  • 2000Coloniality of Power and Eurocentrism in Latin America3,622 cited
  • 2011The Darker Side of Western Modernity: Global Futures, Decolonial Options2,293 cited
  • 2007THE EPISTEMIC DECOLONIAL TURN1,503 cited
  • 2021The Politics of Decolonial Investigations368 cited
  • 2000Europe, Modernity, and Eurocentrism358 cited
  • 2022The scalar politics of difference: Researching consumption and marketing outside the west19 cited
  • 2022Decolonizando business history: o caso da historiografia Unilever9 cited

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