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Augmented reality marketing to enhance museum visit intentions

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References

1988On the Evaluation of Structural Equation Models26,139 cited
1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited

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2024Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry7 cited
2025Evaluating Privacy Trust Assurance in the Context of Utilizing Wearable Augmented Reality Business Applications Among Professionals in the Hospitality Industry6 cited
2024The Impact of Mixed Reality Technology on Visitors’ Experiences in Museum: A Systematic Review3 cited
2025Experiential Attractiveness, Self-Concept Connection, and Attitude Toward the Museum as Drivers of Visitor Experience and Location Loyalty in University Museums1 cited
2026Enhancing “virtual museum tour” experience with informative and design features: a neuromarketing research1 cited

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