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The Impact of Social Media and Innovation Strategy on the Marketing Performance of Small and Medium Sized Enterprises (Smes) in Bekasi City, Indonesia
2 references·1 citing·16 second hop
The Impact of Social Media and Innovation Strategy on the Marketing Performance of Small and Medium Sized Enterprises (Smes) in Bekasi City, Indonesia (2023)The Impact of Social Media and Innovation…The Impact of Social Media Marketing on Brand Loyalty (2012)The Impact of Social Media Ma…A multidimensional approach to the adoption of innovation (1998)A multidimensional approach t…PENGARUH FLASH SALE, LIVE SHOPPING, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND SKINTIFIC DI SHOPEE (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya) (2023)PENGARUH FLASH SALE, LIVE SHO…Managing Brand Equity (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Users of the world, unite! The challenges and opportunities of Social Media (2009)An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market (2018)The Impact of Artificial Intelligence on Branding (2021)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)The development and validation of the organisational innovativeness construct using confirmatory factor analysis (2004)SUSTAINABILITY INNOVATION CUBE — A FRAMEWORK TO EVALUATE SUSTAINABILITY-ORIENTED INNOVATIONS (2009)Towards a multidisciplinary definition of innovation (2009)Diffusion of Innovations 1 (2019)Pengaruh electronic word of mouth dan food quality terhadap keputusan pembelian (2019)PERSEPSI KONSUMEN TERHADAP FLASH SALE BELANJA ONLINE DAN PENGARUHNYA PADA KEPUTUSAN PEMBELIAN (2020)Pengaruh Digital Marketing, Electronic Word of Mouth, dan Lifestyle terhadap Keputusan Pembelian pada Marketplace Shopee Indonesia (2022)PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC (STUDY PADA KONSUMEN DI KABUPATEN JEPARA) (2024)
this work references cited by second hop

References

  • 2012The Impact of Social Media Marketing on Brand Loyalty583 cited
  • 1998A multidimensional approach to the adoption of innovation499 cited

Cited by

  • 2023PENGARUH FLASH SALE, LIVE SHOPPING, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND SKINTIFIC DI SHOPEE (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya)7 cited

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