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Abstract The achievements of the world’s greatest economic performance and great prospects due to the rapid development of the Indonesian economy can be realized through the creative economy sector. Creative economy is an economic concept whose products are produced from creativity, ideas, and human knowledge as its main assets. The government also contributed by issuing PERPRES RI No. 6 of 2015, which calls for encouraging, strengthening, and promoting the creative economy in an effort to increase national economic growth. Based on these problems, it is important that there is a creative hub as a center for creative economic activities in each community activity center that is able to lift and develop economic potential in each region, including East Jakarta. As one of the cities with the largest area in DKI Jakarta, East Jakarta has various potentials that should be developed. In planning and designing this architecture, the primary data collection methods were observation and interviews, as well as secondary data collection by document/literature studies. The data obtained will then be processed by descriptive analysis and data synthesis is carried out to develop problem solving in the design of various aspects of the approach. The creative hub plan that will be made in the form of a single building on an area of 17,874 m2 in East Jakarta with a contemporary tropical architectural design approach. Contemporary tropical architecture is oriented to the tropical climate, but has freedom of expression in its design to keep up with the times. This approach aims to achieve user convenience that supports the productivity of the creative community. One application is by using sustainable materials such as wood, natural stone, brick, concrete, bamboo, and so on. Thus, the planned creative hub will be able to provide solutions to all community needs while at the same time having a good impact on the surrounding environment.
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