Purpose: Cultural industry is such a profound emerging industry that developing cultural industry is the strategic task of building a modern and strong cultural province. As a strong economic and cultural province in China, Anhui province is rich in cultural resources and has a high level of economic development, which provides unique conditions for the development of cultural industries. However, the development of cultural industry in Anhui province lags behind other parts of the nation. Theoretical framework: This study, which takes the cultural industry competitiveness of Anhui province as the research object, examines the current situation of cultural industry competitiveness in Anhui province based on the diamond model and presents a holistic approach to cultural industry competitiveness and then investigates the influencing factors that determine and contribute to the growth of cultural industry competitiveness in Anhui province. Design/methodology/approach: this study selected 9 indicators as influencing factors to analyze the cultural industry competitiveness in Anhui province, namely, total collections in public libraries (X1), collections of public libraries owned per person (X2), number of performance by art performance troupes (X3), number of students enrollment of regular institutions of higher education (X4), consumer price indices (preceding year=100), education, culture and recreation (X5), foreign exchange earnings from international tourism (X6), total investment of foreign funded enterprises (X7), local governments expenditure, science and technology (X8), number of patent applications for inventions of industrial enterprises above designated size (X9). Findings: The results showed the overall competitiveness factor and industry operation factor are determined as the driving factors. This study also puts forward suggestions to improve the cultural industry competitiveness of Anhui province. Research, Practical & Social implications: The study analyzes the current developing situation of cultural industry in Anhui province based on Porter’s diamond model. Secondly, an empirical analysis was performed to determine the influencing factors of cultural industry competitiveness in Anhui province. Thirdly, on the basis of the above analysis, this paper puts forward suggestions for the development of cultural industry competitiveness in Anhui province. Originality/value: The value of the study formulated differentiated policies to support and develop cultural industries and guide the investment directions of cultural industries in different regions of the province and promote the coordinated development of overall cultural industry competitiveness.
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