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Masstige Marketing: A scale development and validity study · Study

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ArticleMasstige Marketing: A scale development and validity study

Muhammad Ishtiaq Ishaq2023

Article2023

Masstige Marketing: A scale development and validity study

Muhammad Ishtiaq Ishaq · Ali Raza · Boris Bartikowski · Huma Sarwar

36 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1992Scale Development: Theory and Applications.

Cited by

2024What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework 2024Impact of self‐esteem and self‐gifting on masstige purchase intentions 2024Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

Details

Year2023

Typearticle

Published2023-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations36

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2023.114112

openalex_workW4382876887

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