Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation · Study
ArticleUnderstanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Yeonshin Kim2023
Article2023
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation