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The role of advertising in the choice between reselling and agency selling
16 references·1 citing·44 second hop
The role of advertising in the choice between reselling and agency selling (2023)The role of advertising in the choice bet…Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact (2020)Direct Selling, Reselling, or…Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty (2018)Wholesale Pricing or Agency P…The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling (2018)The Impact of Consumer Fairne…Does It Pay to Be Real? Understanding Authenticity in TV Advertising (2018)Does It Pay to Be Real? Under…Channel Selection and Contracting in the Presence of a Retail Platform (2018)Channel Selection and Contrac…Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1 (2017)Platform or Wholesale? A Stra…Strategic Analysis of the Agency Model for Digital Goods (2016)Strategic Analysis of the Age…Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …Marketplace or Reseller? 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A Study of Customer Reviews on Amazon.Com1 (2010)Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Information Sharing in an Online Marketplace with Co‐opetitive Sellers (2021)Price Competition in a Channel Structure with a Common Retailer (1991)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Channel Structures of Online Retail Platforms (2021)Game theory: analysis of conflict (1992)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)How Add-On Pricing Interacts with Distribution Contracts (2016)Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms (2018)The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)Interorganizational Governance in Marketing Channels (1994)Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)The Architecture of Government (2007)Vertical Integration and Firm Boundaries: The Evidence (2007)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 1950Vertical Integration and Antitrust Policy1,617 cited
  • 1983Managing Channel Profits1,117 cited
  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2014Marketplace or Reseller?786 cited
  • 2018Channel Selection and Contracting in the Presence of a Retail Platform398 cited
  • 2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1349 cited
  • 2016Strategic Analysis of the Agency Model for Digital Goods348 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2018Does It Pay to Be Real? Understanding Authenticity in TV Advertising211 cited
  • 2013Price and Advertising Effectiveness over the Business Cycle209 cited
  • 2014An Analysis of Pricing Models in the Electronic Book Market1169 cited
  • 2018The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling126 cited
  • 2018Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty122 cited
  • 2014Cooperative Advertising Models in Supply Chain Management: A Review117 cited
  • 2020Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact

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117 cited
  • 2001STACKELBERG LEADERSHIP IN A MARKETING CHANNEL107 cited
  • Cited by

    • 2023The Interplay of Manufacturer's Channel Selections and Online Retailing Platform's Information-Sharing Strategies15 cited