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Influence of socio-demographic factors on the development of marketing communications

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References

2022The prevalence of loneliness across 113 countries: systematic review and meta-analysis955 cited
2017Influence of social media marketing communications on young consumers’ attitudes568 cited
2022Diversity and inclusion in advertising research136 cited
2021Environmental management and social marketing: a bibliometric analysis69 cited
2017The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry29 cited
2022An exploration of the impact of gender on customer engagement18 cited
2023Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches18 cited
2015Marketing and Media Communications Targeted to Children as Consumers18 cited

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2024Consumer psychology and the effectiveness of marketing campaigns: The influence of psychological factors on consumer preferences and purchases5 cited

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