The Power of Close Others: How Social Interactions Impact Older Adults’ Mobile Shopping Experience

Abstract

Increasingly, older adults are shopping via mobile devices as technology has been incorporated into their lives. When older adults adopt and use mobile shopping, social interactions with close others greatly influence their experience. Therefore, this paper aimed to provide a comprehensive understanding of how social interactions with close others shaped older adults’ mobile shopping practices. We conducted in-depth semi-structured interviews with 31 older adults who reported using mobile shopping regularly. We found that older adults engaged in three types of social interaction: learning from, collaborating with, and assisting close others in adopting and using mobile shopping. Through these social interactions, they gradually built trust in mobile shopping systems and supported each other’s decision-making processes. In conclusion, we presented design implications for facilitating social interactions to improve older adults’ mobile shopping experience.

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