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This chapter suggests that the ‘field’ of behaviour change is fragmented, which might pose a problem when considering the desired shift towards transdisciplinarity; one of the three ‘future shifts’ for which the chapter argues. Another is the need for policymakers to shift towards incorporating a stronger focus on a culturalist perspective such as that rooted in theories of practice. Focusing predominantly on an individualist perspective is unlikely to enable them to achieve the scale of change required. Related to these first two shifts is the final recommendation; for policymakers to adopt a broader recognition of the validity and contribution of research evidence that comes from a range of methodological perspectives. Preoccupation with positivist methodologies is limiting: It inhibits the development of an adequate understanding of the key causes of behaviour. However, as the final section of this chapter has pointed out, there needs to be an improvement in the relationship between policymakers and academic researchers for such a progression to occur. These shifts are undoubtedly challenging and ambitious, but necessary if academics and policymakers are to improve their contribution to improving the lives of citizens and society.
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