Purpose Previous literature has emphasized that social enterprises (SEs) are challenged by their pursuit of divergent social and financial goals, often resulting in tensions leading to a mission drift. This study aims to provide an alternative view wherein these organizations fail to make deliberate and exclusive choices between their goals. In this paper, the authors critically review previous findings on mission drift and present a new concept built on the paradox theory. Design/methodology/approach This conceptual paper draws upon previous literature on mission drift in SEs. The authors took an integrative review approach to provide an overview of the topic in which the research is still interdisciplinary. The paradox theory approach has been used to guide the discussion and expand the findings. Findings The authors put forward the concept of spaces of vulnerability, which arise from the tensions faced by SEs between their social and financial objectives and which can lead them to suffer mission drift. The authors propose to shift attention from the sources and strategies of mission drift to the processes involved in the composition of those spaces where missions can become more vulnerable but not necessarily drift. Practical implications This perspective adds value to practitioners by increasing the likelihood of SEs surviving multiple logics and clarifying conflicts between social and financial goals in advance. Founders and managers might not only balance their dual missions but also understand their respective roots underlying typologies with regards to decision-making. Originality/value The authors enrich the literature by exploring how SEs can deal with tensions related to their multiple goals and sustain their social mission in the long term by offering a theoretical discussion and new forms to consider their dual objectives.
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