Determinants of Working Motivation and Loyalty of Workers: A Case Study of Enterprises in Dong Nai Province

Abstract

Purpose: The article aims to determine factors affecting employees' work motivation and loyalty in enterprises in Dong Nai province. Theoretical framework: Research theory on work motivation and employee loyalty. Work motivation is the motivation of people to work enthusiastically, helping them promote their inner potential and overcome challenges and difficulties to complete the work in the best way. Design/Methodology/Approach: The research method of this study is a combination of qualitative research methods and quantitative research methods. Qualitative research: group discussions were conducted with 30 business experts with extensive experience in human resource management and longtime business directors in Dong Nai. Quantitative analysis was carried out with an expected sample size of 1000 enterprises in enterprises, selected by convenient sampling method. Findings: The study contributes to a new survey of the factors affecting the work motivation and loyalty of employees in enterprises in Dong Nai province as a reference for academic studies and other in the field of human resource management. Research, practical & social implications: The research results of the research paper serve as a scientific basis for business leaders in Dong Nai province to propose reasonable policies to improve employees' work motivation and loyalty at enterprises in Dong Nai province. Originality/Value: The paper's originality and value help managers contribute to the study to add a suitable work motivation and loyalty model for today's Vietnamese business leaders.

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