Antecedents of yacht tourism participants’ satisfaction and word-of-mouth intention

Anestis Fotiadis · John R. Rice · Rund Hiyasat

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Cruise Tourism Development and Management Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

Purpose As a contribution to current knowledge of luxury yachting, this study applies a theoretical discussion to explain how gratification, social motives, financial risk and status quo interact to predict satisfaction and word-of-mouth intentions among luxury yachting travelers. Additionally, gender moderating effects on antecedent factors of satisfaction were examined. Design/methodology/approach A questionnaire was distributed in the United Arab Emirates, and 228 valid questionnaires were received which were analyzed with AMOS structural equation modeling. Findings The results of this study were analyzed using structural equation modeling. According to the results, factors such as gratification, social motives, and the status quo are significantly associated with satisfaction. The degree of satisfaction is directly related to the likelihood of spreading word of mouth. Result differences between males and females can be explained by moderating effects. Originality/value This is one of the first studies that examine the antecedents of luxury yachting to satisfaction and word of mouth impact.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2000Structural Equation Modeling and Regression: Guidelines for Research Practice 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 1998Customer Satisfaction and Word of Mouth 2010Structural Equation Modeling in Information Systems Research Using Partial Least Squares 2011Why people use social networking sites: An empirical study integrating network externalities and motivation theory 2004An Exploratory Framework of the Determinants of Financial Satisfaction

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