The new normal: Online political fandom and the co-opting of morals

Natalie Le Clue

13 citations0/0 files storedConvergence The International Journal of Research into New Media Technologies

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Social Media and Politics Rhetoric and Communication Studies Gender, Feminism, and Media

Abstract

This paper focuses on the under-studied and complex aspect of toxic fan practices by analysing the discourse surrounding the Twitter hashtags #CrookedHillary and #LockHerUp as used throughout the 2016 Presidential Election in the United States. Based on the analysis of these hashtags, the previously ‘normal’ and ‘acceptable’ type of discourse has been co-opted into what can, arguably, be termed as toxic rhetoric and fan behaviour on Twitter. The results of this paper point to an acceptance by fans of being immersed in toxic practices despite a paradigmatic relocation of what is ‘normal’ towards more unchecked, unethical, and toxic behaviour.

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References

1994Adoring Audience: Fan Culture and Popular Media 2016The age of Twitter: Donald J. Trump and the politics of debasement 2020Retooling Politics 2020Regulating Social Media Platforms: A Comparative Policy Analysis 2017“Bitches Ain’t Gonna Hunt No Ghosts”: Totemic Nostalgia, Toxic Fandom and the Ghostbusters Platonic 2019How to regulate (and not regulate) social media 2017Always-on fandom, Waiting and Bingeing 2020Fandom and politics

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