CSR initiatives and stakeholder engagement amidst COVID-19 pandemic: insights using content analysis and literature review

Iram Hasan · Shveta Singh · Smita Kashiramka

24 citations0/0 files storedSocial Responsibility Journal

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability COVID-19 Pandemic Impacts

Abstract

Purpose The coronavirus disease (COVID-19) has impacted all economies, businesses and societies. The purpose of this paper is to analyze and present a case for corporate social responsibility (CSR) in terms of its relevance amidst the turmoil caused by the pandemic. Design/methodology/approach The authors use a directed content analysis approach to retrieve relevant information from news articles using Thomson Reuters’ Eikon ® and Bloomberg ® databases. Based on stakeholder theory, the authors evaluate some of the CSR initiatives undertaken by organizations around the world. The authors then undertake a systematic literature review using the preferred reporting items for systematic reviews and meta-analyses standard to provide possible implications for organizations. Findings The findings suggest that in response to the pandemic, corporations from both developed and developing countries have been pursuing CSR measures for stakeholder engagement. The systematic literature review signals positive outcomes that companies might expect at the organizational level. The paper concludes by suggesting research propositions that indicate effective CSR at a time of crisis like COVID-19 encourages stakeholder partnerships and helps to gain a competitive advantage. Originality/value The authors present an overview of the CSR responses taken by firms globally in response to the pandemic by way of stakeholder engagement. The authors analyze the stakeholders targeted through such initiatives and report possible implications based on the extant literature. The findings of the study can be used to understand the various transitions that happen in an unprecedented situation like COVID-19 at all levels of business and society.

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2005Three Approaches to Qualitative Content Analysis 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance 2001Corporate Social Responsibility: A Theory of the Firm Perspective 1999Corporate Social Responsibility 2020Resiliency of Environmental and Social Stocks: An Analysis of the Exogenous COVID-19 Market Crash 2020Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach 2015A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance 2012Employee perception of CSR activities: Its antecedents and consequences

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