Entrepreneurship may be the only viable solution for finding employment in rural areas because of their limited labor markets. However, how curricular and extracurricular entrepreneurial activities can support the entrepreneurial potential of rural youth remains a question. Using a mixed-methods approach, we investigate the impact of curricular and extracurricular entrepreneurial activities on rural adolescents’ entrepreneurial self-efficacy (ESE) and desirability. Our findings show that extracurricular entrepreneurial activities, especially inventive and commercial ones, enhance both ESE and entrepreneurial desirability, but formal curricular entrepreneurial activities do not. Our study highlights how extracurricular entrepreneurial activities can support young people’s perceptions of their entrepreneurial potential while allowing them to explore and exploit local entrepreneurial opportunities. These activities are vital for rural areas to enable rural youth to see opportunities in their local surroundings and consider entrepreneurship as a career option early in life. The implications suggest that rural entrepreneurship education could leverage naturally occurring opportunities for leisure-time entrepreneurial activities in rural areas.
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