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effect of Indomie advertising on Instagram on purchase decisions (survey on Instagram account @indomie)
11 references·1 citing·51 second hop
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References

  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2020A Meta-Analysis of When and How Advertising Creativity Works207 cited
  • 2019Endorsement and visual complexity in food advertising on Instagram182 cited
  • 2019Information Dissemination through Embedded Financial Analysts: Evidence from China156 cited
  • 2012Handbook of Risk Theory123 cited
  • 2020Experiential marketing, brand image and brand loyalty: a case study of Starbucks117 cited
  • 2019Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study66 cited
  • 2020Advertising Effectiveness in Purchasing Decision on Instagram34 cited
  • 2021Emotive, evaluative, epistemic: A linguistic analysis of affectivity in news journalism20 cited
  • 2020Integrated marketing communication “Gadis modis” sebagai usaha mikro kecil dan menengah dalam meningkatkan loyalitas konsumen17 cited
  • 2019The PR Agency Handbook7 cited

Cited by

  • 2024McDxNewJeans collaborative campaign: How Co-Branding impacts fandom purchase behavior5 cited

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