Articlediamond2023

PENGARUH BRAND IMAGE, KUALITAS PRODUK, PERSEPSI HARGA, GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

Abstract

A company is required to provide products with good quality and according to consumer needs, therefore companies must develop and produce the best products so that the products offered in the market sell well. The aim of this study is to examine the impact of consumers' lifestyles on their opinions about smartphone costs, brand image, and product quality. Students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta participated in this study. In illustrating the findings, this study used data from 100 participants, all of whom met certain criteria. The SPSS 26 analysis tool was used to process the questionnaire used for data collection. The findings prove that (1) brand image substantially influences purchasing decisions. 2) product quality significantly influences purchasing decisions. 3) price perceptions do not substantially influence purchasing decisions. 4) A person's way of life has a large impact on what they believe. Keywords: brand image, price, lifestyle

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2020Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase 2020PENGARUH KUALITAS PRODUK, CITRA MEREK, KEPERCAYAAN, KEMUDAHAN, dan HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (Survei pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu)2020The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions 2020Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian CV Obor Pematangsiantar 2020The Effect Of Brand Image And Perception Of Products On The Purchase Decisions Of Matic Motorcycle In East Belitung 2021Pengaruh Atmosphere Store, Desain Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus di Rown Division Surakarta)2022Analisis faktor yang mempengaruhi keputusan pembelian 2020Gaya Hidup Dengan Keputusan Pembelian Iphone Pada Mahasiswa

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