Prediction of Consumer Behavior Based on Machine Learning Algorithm

Yan Cui Jiang

6 citations0/0 files storedInternational Conference on Mathematical Statistics and Economic Analysis (MSEA)

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Customer churn and segmentation Recommender Systems and Techniques Data Mining and Machine Learning Applications

Abstract

Under the background of digital economy, the Internet industry pays more and more attention to the importance of user consumption behavior, but how to distinguish high-quality user channels and optimize marketing costs has always been the pain point of companies. In this paper, we propose an analysi

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