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The effects of green brand image on brand loyalty: The case of mainstream fast food brands

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2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited

2018Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products796 cited

2008The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior657 cited

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