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Explicit Feature Interaction-aware Uplift Network for Online Marketing
2 references·0 citing·11 second hop
Explicit Feature Interaction-aware Uplift Network for Online Marketing (2023)Explicit Feature Interaction-aware Uplift…A Unified Framework for Marketing Budget Allocation (2019)A Unified Framework for Marke…A dynamic segmentation approach for targeting and customizing direct marketing campaigns (2006)A dynamic segmentation approa…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The Loyalty Effect (2001)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)A combined approach for segment-specific market basket analysis (2007)Improving Personalization Solutions through Optimal Segmentation of Customer Bases (2008)Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences (2011)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Analytics for an Online Retailer: Demand Forecasting and Price Optimization (2015)Big data analytics in E-commerce: a systematic review and agenda for future research (2016)Joint Incentive Optimization of Customer and Merchant in Mobile Payment Marketing (2021)Markdowns in E-Commerce Fresh Retail: A Counterfactual Prediction and Multi-Period Optimization Approach (2021)
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  • 2006A dynamic segmentation approach for targeting and customizing direct marketing campaigns108 cited
  • 2019A Unified Framework for Marketing Budget Allocation46 cited

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