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Cost-effectiveness of social media advertising as a recruitment tool: A systematic review and meta-analysis

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2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews107,380 cited
2016The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review500 cited
2014Recruitment of mental health survey participants using Internet advertising: content, characteristics and cost effectiveness180 cited
2021Social media use and well-being among older adults156 cited
2013Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study150 cited
2020The Role of Social Media in Enhancing Clinical Trial Recruitment: Scoping Review148 cited
2016Facebook as an effective recruitment strategy for mental health research of hard to reach populations125 cited
2016Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research103 cited
2018Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies87 cited
2016Can Facebook Be Used for Research? Experiences Using Facebook to Recruit Pregnant Women for a Randomized Controlled Trial74 cited
2015Recruitment of adolescents for a smoking study: use of traditional strategies and social media44 cited
2014Using Internet to Recruit Immigrants with Language and Culture Barriers for Tobacco and Alcohol Use Screening: A Study Among Brazilians43 cited
2021Use of Facebook, Instagram, and Twitter for recruiting healthy participants in nutrition-, physical activity–, or obesity-related studies: a systematic review

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