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Grocery retailer's brand performances from brand personalities and marketing offerings
16 references·0 citing·52 second hopsampled
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(2003)Common method biases in behav…Substantive and operational issues of response bias across levels of analysis: An example of climate-satisfaction relationships. (2002)Substantive and operational i…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Modeling: Concepts, Issues, and Applications. (1996)The partial least squares approach for structural equation modeling. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2009How to Write Up and Report PLS Analyses5,274 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2018Applied Psychometrics: Sample Size and Sample Power Considerations in Factor Analysis (EFA, CFA) and SEM in General1,878 cited
  • 2008Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines1,269 cited
  • 2021HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling629 cited
  • 2013The influence of brand equity on consumer responses390 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited
  • 2002Substantive and operational issues of response bias across levels of analysis: An example of climate-satisfaction relationships.310 cited
  • 2018Self-congruity theory in consumer behavior: A little history284 cited
  • 2013Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender163 cited
  • 2018The impact of brand personality on consumer behavior: the role of brand love163 cited
  • 2022Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study124 cited
  • 2019Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value

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122 cited
  • 2020Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies121 cited
  • 2021The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector80 cited
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