Virtual Consumerism: An Exploration of E-Commerce in the Metaverse

Bharati Rathore

35 citations0/0 files storedInternational Journal of New Media Studies

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Digital Innovation in Industries Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

This paper investigates the emergent landscape of e-commerce within the context of the Metaverse, termed as 'Virtual Consumerism'. Our study dissects the multifaceted relationship between digital technology advancements, particularly Virtual Reality (VR) and Augmented Reality (AR), and their market implications. We contend that the Metaverse is reshaping traditional consumer experiences, transforming them into an immersive, more engaging phenomenon. Our research provides an in-depth analysis of the key players in this evolving sector, summarizes the implications for businesses transitioning into the Metaverse, and scrutinizes the accompanying legal, ethical and security complexities. Furthermore, we propose customer-centric strategies to generate increased engagement and revenue in the virtual market, along with discussing the potential societal impacts of the Metaverse. Our findings suggest a forthcoming paradigm shift in e-commerce that underlines a need for both businesses and consumers to adapt to this novel virtual landscape. This paper yields valuable insights for strategists, marketers, and policy makers navigating this digital transformation in consumer behavior.

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References

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