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What we do not know about advergames: a literature review
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What we do not know about advergames: a literature review (2023)What we do not know about advergames: a l…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…The Gamification of Branded Content: A Meta-Analysis of Advergame Effects (2021)The Gamification of Branded C…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Integrating Marketing Communi…The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames (2014)The effectiveness of advergam…Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014)Children's Advertising Litera…The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)The Gamification of Advertisi…The Concept, Process, and Evolution of Integrated Marketing Communication (2013)The Concept, Process, and Evo…Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013)Comparing TV Ads and Advergam…Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames (2013)Are You Entertained? 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References

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94 cited
  • 2021The Gamification of Branded Content: A Meta-Analysis of Advergame Effects86 cited
  • 2014The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames79 cited
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