The Appeal of French – Leveraging the Soft Power of French Language and Francophone Culture Globally and Locally in the Classroom and Beyond

Abstract

This article examines the significance of French language and Francophone culture in the world and in the United States through the lens of its worldwide appeal. It discusses ways in which its unique role and presence can be leveraged in French language learning, use, and advocacy. Within this framework, the soft power, or influence, of France throughout the world and the importance of both Francophones and Francophiles are discussed, as are the topics of French language advocacy, Francoresponsabilité, and Franco-activisme. The support of French language and Francophone culture through cultural diplomacy, the worldwide campaign for French, and a variety of local organizations and initiatives is also discussed. The role of French language skills and cultural knowledge is also discussed in terms of self-transformation and global citizenship within the context of multilingualism and bilingualism. The future of French both locally and globally, along with the importance of French language and Francophone culture in appealing to learners. heritage language speakers, and other French language stakeholders and in supporting sustainable motivation to learn and use the language and to live the culture.

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