Gender Differences in the Perceptions of Information Security, Usefulness, and Enjoyment of Metaverse

Abstract

Metaverse is leading new markets and industries as a virtual space. Users trade goods and make payments on the metaverse. They also introduce it to be useful in their work. Some consumers use the metaverse because it is fun. In this context, information quality, usefulness, and enjoyment may be very important determinants for the sustainable development of the metaverse. On the other hand, demographic information has a significant influence on the behavior of information technology users. In particular, gender plays a key role in the adoption and use of information technology. It would provide useful guidance for academia and industry to identify how the perception of information quality, usefulness, and enjoyment of metaverse differs according to gender. Therefore, this study examines the differences in cognition towards metaverse targeting metaverse users. Data were collected from 180 users. To make comparisons between groups, we performed an analysis of variance (ANOVA). The study result shows that there is a significant difference in the perception of information security between men and women. The analysis partially supports differences in perceptions of usefulness by gender. The findings partially support the significant differences in the enjoyment by gender. The results of this paper will suggest meaningful implications for researchers and practitioners.

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