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Optimal promotional mix and pricing when faced with uncertain product value · Study

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ArticleOptimal promotional mix and pricing when faced with uncertain product value

Ruibing Wang2023

OA

Articlegreen2023

Optimal promotional mix and pricing when faced with uncertain product value

Ruibing Wang · Qiao Wang · Wei–yu Kevin Chiang

14 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1965A Theory of the Allocation of Time 1974Advertising as Information 1987Social Ties and Word-of-Mouth Referral Behavior 1986Price and Advertising Signals of Product Quality 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1998Customer Satisfaction and Word of Mouth 1997Customer delight: Foundations, findings, and managerial insight 1984Consumer Reactions to Product Failure: An Attributional Approach

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Details

Year2023

Typearticle

Published2023-08-28

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations14

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2023.08.042

openalex_workW4386214153

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