References

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• 2004When Good Brands Do Bad1,553 cited
• 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,076 cited
• 2017What is a luxury brand? A new definition and review of the literature685 cited
• 2015Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation409 cited
• 2000Observations: Building Brand Equity by Managing the Brand’s Relationships371 cited
• 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students330 cited
• 2015The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism256 cited
• 2013The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility230 cited
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• 2013Relating badly to brands215 cited
• 2019“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products185 cited
• 2016The role of design similarity in consumers’ evaluation of new green products: An investigation of luxury fashion brands179 cited