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60 ‘Social Communication in Advertising’ · Study

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Chapter60 ‘Social Communication in Advertising’

William Leiss2009

Chapter2009

60 ‘Social Communication in Advertising’

William Leiss · Sut Jhally · Jacqueline Botterill

145 citations·0/0 files stored·Edinburgh University Press eBooks

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Advertising and Communication Studies Marketing and Advertising Strategies Media, Gender, and Advertising

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1993Placing the Market and Marketing Place: Tourist Advertising of the Hawaiian Islands, 1972–92 2017Consumption and teleoaffective formations: Consumer culture and commercial communications 2002Global Product Branding and International Education 2005Challenge and Conformity on “Contested Terrain”: Images of Women in Four Women’s Sport/Fitness Magazines 2015Branding politics: Emotion, authenticity, and the marketing culture of American political communication 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences 2002WHAT ABOUT THE OLD CULTURAL INTERMEDIARIES? AN HISTORICAL REVIEW OF ADVERTISING PRODUCERS 2001Living with Ambivalence

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Year2009

Typechapter

Published2009-12-31

VenueEdinburgh University Press eBooks

Languageen

Citations145

Files0 public / 0

ShelfAdvertising and Communication Studies

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doi10.1515/9781474473231-082

openalex_workW4386344657

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