Digital Technologies Application and Competitive Advantage for MSMEs Sustainability and Market Performance

Dekeng Setyo Budiarto · Ayuk Amanda · Norraini Nordin

8 citations0/0 files storedEkuilibrium Jurnal Ilmiah Bidang Ilmu Ekonomi

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SMEs Development and Digital Marketing Digital Innovation in Industries Digital Economy and Transformation

Abstract

The development of digital technology and intense competition have forced owners of small firms (MSMEs) to adapt technological developments to compete with competitors quickly. This study examines the effect of digitalization and competitive advantage on market sustainability and performance. This study used a qualitative method by distributing questionnaires to 166 MSMEs owners in Indonesia. The finding of this research indicate that digitalization and competitive advantage affect sustainability and market performance. This study's results suggest to MSMEs owners that technological proficiency is crucial for companies to survive in an uncertain environment.

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2018When to use and how to report the results of PLS-SEM 2019Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises 2019Top management knowledge value, knowledge sharing practices, open innovation and organizational performance 2018The role of innovation in creating a competitive advantage 2019The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs 2021From Challenges to Creativity: Enhancing SMEs’ Resilience in the Context of COVID-19 2020Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs 2021Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment

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