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Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding
16 references·1 citing·48 second hop
Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding (2023)Creating luxury brand names in the hospit…The bouba/kiki effect is robust across cultures and writing systems (2021)The bouba/kiki effect is robu…Destination branding: Opportunities and new challenges (2020)Destination branding: Opportu…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Five mechanisms of sound symbolic association (2017)Five mechanisms of sound symb…Why do we buy luxury experiences? (2016)Why do we buy luxury experien…The role of brand elements in destination branding (2016)The role of brand elements in…Sound symbolism effects across languages: Implications for global brand names (2012)Sound symbolism effects acros…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants (2011)Luxury marketing: The influen…A model of destination branding: Integrating the concepts of the branding and destination image (2010)A model of destination brandi…Phonetic Symbolism and Brand Name Preference (2007)Phonetic Symbolism and Brand …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Factors influencing destination image (2004)Factors influencing destinati…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence (2025)Reshaping the experience of t…Managing Brand Equity (1991)Marketing management: analysis. planning. implementation and control (2000)A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)Revisiting gender differences: What we know and what lies ahead (2014)Art and Illusion (2017)Handbook of environmental psychology (1987)A model of destination image formation (1999)How destination image and evaluative factors affect behavioral intentions? 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(1992)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation (2019)Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector (2020)Proactive environmental strategies in the hotel industry: eco-innovation, green competitive advantage, and green core competence (2021)
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References

  • 2004Factors influencing destination image2,489 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2010A model of destination branding: Integrating the concepts of the branding and destination image1,201 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2017What is a luxury brand? A new definition and review of the literature650 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2007Phonetic Symbolism and Brand Name Preference326 cited
  • 2017Five mechanisms of sound symbolic association273 cited
  • 2016Why do we buy luxury experiences?228 cited
  • 2020Destination branding: Opportunities and new challenges187 cited
  • 2016The role of brand elements in destination branding185 cited
  • 2012Sound symbolism effects across languages: Implications for global brand names176 cited
  • 2011Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants

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173 cited
  • 2021The bouba/kiki effect is robust across cultures and writing systems169 cited
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    • 2025Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence9 cited