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Omni-channel marketing strategy in the digital platform era · Study

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ArticleOmni-channel marketing strategy in the digital platform era

Yajun Cai2023

Article2023

Omni-channel marketing strategy in the digital platform era

Yajun Cai · Tsan‐Ming Choi

52 citations·0/0 files stored·Journal of Business Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2012To be or not to be in social media: How brand loyalty is affected by social media?2011Online Display Advertising: Targeting and Obtrusiveness 2000Channel Dynamics Under Price and Service Competition 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers 2016Online and Offline Information for Omnichannel Retailing 1998New Media Interactive Advertising vs. Traditional Advertising 2019‘Masstige’ marketing: A review, synthesis and research agenda 2013Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

Cited by

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Details

Year2023

Typearticle

Published2023-09-07

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations52

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jbusres.2023.114197

openalex_workW4386526880

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