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Managing Human Resources in Digital Marketing
5 references·2 citing·26 second hop
Managing Human Resources in Digital Marketing (2023)Managing Human Resources in Digital Marke…A Study of Artificial Intelligence and Its Role in Human Resource Management (2024)A Study of Artificial Intelli…Human Resource Management and Digitalisation (2021)Human Resource Management and…The influence of digital marketing on recruitment effectiveness: a qualitative study (2020)The influence of digital mark…A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques (2019)A Perspective Over Modern SME…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Analyzing the Factors of Business Digitalization and Their Impact on the Entrepreneurial Growth of the Handmade Toy Industry (2025)Analyzing the Factors of Busi…Impact of innovation, entrepreneurial orientation and entrepreneurial leadership on supply chain resilience in handicraft industry: moderating role of supply chain orientation (2024)Impact of innovation, entrepr…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)SMEs and Marketing: A Systematic Literature Review (2016)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem (2022)The Value of Brand Equity (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Digital marketing: A framework, review and research agenda (2016)Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal (2020)Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19 (2021)Analyzing Performance in Wholesale Trade Romanian SMEs: Framing Circular Economy Business Scenarios (2022)Basic Content Analysis (1990)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas (2022)How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership (2020)Leveraging digital human resource management to optimize organizational performance in Vietnam (2025)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Impacts of Robotics, Artificial Intelligence On Business and Economics (2015)An artificial intelligence algorithmic approach to ethical decision-making in human resource management processes (2022)Artificial Intelligence in Human Resources Management: A Review and Research Agenda (2022)Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review (2023)Analysis of the potential of artificial intelligence for professional development and talent management: A systematic literature review (2024)How does artificial intelligence affect the transformation of China's green economic growth? An analysis from internal-structure perspective (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)
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References

  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2019A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques142 cited
  • 2024A Study of Artificial Intelligence and Its Role in Human Resource Management82 cited
  • 2020The influence of digital marketing on recruitment effectiveness: a qualitative study30 cited
  • 2021Human Resource Management and Digitalisation28 cited

Cited by

  • 2024Impact of innovation, entrepreneurial orientation and entrepreneurial leadership on supply chain resilience in handicraft industry: moderating role of supply chain orientation27 cited
  • 2025Analyzing the Factors of Business Digitalization and Their Impact on the Entrepreneurial Growth of the Handmade Toy Industry7 cited

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