Trusted sources for COVID-19 testing and vaccination: lessons for future health communication

Camille Kroll · Amy McQueen · Victoria De La Vega · Alexis K. Marsh · Timothy J. Poor · Niko Verdecias +2 more

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Vaccine Coverage and Hesitancy Misinformation and Its Impacts Communication and COVID-19 Impact

Abstract

BACKGROUND: Promoting COVID-19 vaccination (both the primary series and boosters) remains a priority among healthcare professionals and requires understanding the various sources people trust for acquiring COVID-19 information. METHOD: From October 2021 to May 2022, we interviewed 150 people who called 2-1-1 helplines in Connecticut and North Carolina about their COVID-19 testing and vaccination experiences in order to (1) better understand where people obtain trusted COVID-19 health information and (2) identify how public health professionals can share emergency health information in the future. We used a mixed methods approach in which semi-structured qualitative interviews and survey data were collected in parallel and analyzed separately. RESULTS: Participants were mostly female (74.0%), Black (43.3%) or White (38.0%), and had a high school degree or higher (88.0%). Most had prior COVID-19 testing experience (88.0%) and were vaccinated (82.7%). A variety of information sources were rated as being very trustworthy including medical professionals and social service organizations. We found that repetition of information from multiple sources increased trust; however, perceived inconsistencies in recommendations over time eroded trust in health communication, especially from government-affiliated information sources. Observations such as seeing long lines for COVID-19 testing or vaccination became internalized trusted information. CONCLUSIONS: Public health professionals can leverage the reach and strong community ties of existing, reputable non-government organizations, such as physician groups, schools, and pharmacies, to distribute COVID-19 information about vaccination and testing.

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2017Qualitative Inquiry and Research Design : Choosing Among Five Approaches 2021Countering Misinformation and Fake News Through Inoculation and Prebunking 2010A Meta-Analysis of Research on Inoculation Theory 2020Association Between Public Knowledge About COVID-19, Trust in Information Sources, and Adherence to Social Distancing: Cross-Sectional Survey 2020Trends and Predictors of COVID-19 Information Sources and Their Relationship With Knowledge and Beliefs Related to the Pandemic: Nationwide Cross-Sectional Study 2020An Assessment of the Rapid Decline of Trust in US Sources of Public Information about COVID-19 2021Trusted Sources of COVID-19 Vaccine Information among Hesitant Adopters in the United States 2022Addressing racial/ethnic inequities in vaccine hesitancy and uptake: lessons learned from the California alliance against COVID-19

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