SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow
16 references·0 citing·37 second hop
Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow (2023)Philip Morris International’s Formula 1 S…Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research (2018)Evolving netnography: how bra…Understanding the emergence of the tobacco industry's use of the term tobacco harm reduction in order to inform public health policy (2014)Understanding the emergence o…Social Communication in Advertising (2013)Social Communication in Adver…Tobacco documents research methodology (2011)Tobacco documents research me…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Tobacco document research reporting (2005)Tobacco document research rep…Qualitative Research Through Case Studies (2001)Qualitative Research Through …Semiotic Analysis of Still Images (2000)Semiotic Analysis of Still Im…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Toward a new psychology of gender (1997)Toward a new psychology of ge…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…"Perfectly Healthy, but Dead": The Myth of Inter-Rater Reliability (1997)"Perfectly Healthy, but Dead"…‘Building Strong Brands’ (1996)‘Building Strong Brands’Masculinity as Homophobia: Fear, Shame, and Silence in the Construction of Gender Identity (1994)Masculinity as Homophobia: Fe…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Building Theories from Case Study Research (1989)Building Theories from Case S…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Socioemotional Wealth in Family Firms (2012)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Document Analysis as a Qualitative Research Method (2009)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Hard won and easily lost: A review and synthesis of theory and research on precarious manhood. (2012)Intersectionality (2013)Hybrid Masculinities: New Directions in the Sociology of Men and Masculinities (2014)SexualPrejudice and Gender: Do Heterosexuals' Attitudes Toward Lesbians and Gay Men Differ? (2000)Sexual Stigma and Sexual Prejudice in the United States: A Conceptual Framework (2008)Sexual Prejudice (2012)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)Postmodernism and the Social Sciences (1992)The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women (1992)Consumer Culture and Postmodernism (1993)Photography and voice in critical qualitative management research (2005)Interpretivism in Aiding Our Understanding of the Contemporary Social World (2014)Learning from First-Generation Qualitative Approaches in the IS Discipline: An Evolutionary View and Some Implications for Authors and Evaluators (PART 1/2) (2018)
this work references cited by second hop

References

  • 1991Case Study Research: Design and Methods39,535 cited
  • 1989Building Theories from Case Study Research17,437 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1994Masculinity as Homophobia: Fear, Shame, and Silence in the Construction of Gender Identity1,639 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2001Qualitative Research Through Case Studies456 cited
  • 1997Toward a new psychology of gender310 cited
  • 2013Social Communication in Advertising302 cited
  • 1997"Perfectly Healthy, but Dead": The Myth of Inter-Rater Reliability245 cited
  • 2018Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research145 cited
  • 2014Understanding the emergence of the tobacco industry's use of the term tobacco harm reduction in order to inform public health policy88 cited
  • 2000Semiotic Analysis of Still Images83 cited
  • 2011Tobacco documents research methodology73 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005Tobacco document research reporting63 cited
  • Cited by

    No citing works inside the corpus for this window.