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Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments
16 references·2 citing·54 second hop
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References

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  • 2020

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Options for Formulating a Digital Transformation Strategy
1,265 cited
  • 2010Attention to Attention1,237 cited
  • 2019Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective1,096 cited
  • Cited by

    • 2024Can the Top Management Team’s Environmental Attention Promote Corporate Green Innovation?12 cited
    • 2025Digital marketing strategies in expanding the market for MSME creative products in Indonesia—state of art11 cited