Management 4.0: Evolution and Innovation in Managing Organization in the Digital Era

Abstract

The rapidly changing conditions of business operations, driven by global changes in geopolitics, economics, and the accelerated pace of digital technology development, require greater adaptability, flexibility, and re-sponsiveness from organizational management. In this regard, the concept of Management 4.0 is being formed and developed, combining advanced strategies, innovative approaches, and the use of modern infor-mation and communication technologies. The study identifies epochs of organizational management, includ-ing scientific management, administrative management, quality management, strategic management, and innovation management. The article justifies the need to improve approaches in managing organization, im-plement innovations and advanced digital technologies in organizational activities. The concept and key com-ponents of Management 4.0 are formulated, taking into account modern realities and the needs of Russian businesses. The challenges faced by domestic companies are highlighted; strategies, approaches and practi-cal recommendations for overcoming them are presented.

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