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Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi
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Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi (2023)Bilimsel İletişim Bağlamında “Dijital Rek…Data-driven digital advertising: benefits and risks of online behavioral advertising (2021)Data-driven digital advertisi…Inefficiencies in Digital Advertising Markets (2020)Inefficiencies in Digital Adv…Digital Advertising to Children (2020)Digital Advertising to Childr…Digital advertising: present and future prospects (2019)Digital advertising: present …Digital Advertising Expenditures in the 2016 Presidential Election (2017)Digital Advertising Expenditu…bibliometrix : An R-tool for comprehensive science mapping analysis (2017)bibliometrix : An R-tool for …A review of the literature on citation impact indicators (2016)A review of the literature on…A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…Understanding digital marketing: marketing strategies for engaging the digital generation (2014)Understanding digital marketi…Emarketing Excellence (2013)Emarketing ExcellencePerceived intrusiveness in digital advertising: strategic marketing implications (2010)Perceived intrusiveness in di…Consumer attitudes and interactive digital advertising (2009)Consumer attitudes and intera…What is bibliometrics and why should you care? (2003)What is bibliometrics and why…Scholarly communication and bibliometrics (2002)Scholarly communication and b…Journal Evaluation: Technical and Practical Issues (2002)Journal Evaluation: Technical…Statistical bibliography or bibliometrics (1969)Statistical bibliography or b…The Matthew Effect in Science (1968)The Matthew effect in science. The reward and communication systems of science are considered. (1968)The Sociology of Science: Theoretical and Empirical Investigations (1974)Visualizing a discipline: An author co‐citation analysis of information science, 1972–1995 (1998)Visualizing science by citation mapping (1999)Handbook of Quantitative Science and Technology Research (2005)Networks of Scientific Papers (1965)Bibliometrics, Citation Analysis and Co-Citation Analysis: A Review of Literature I (1996)Impact factors: use and abuse. 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Digital Advertising Expenditures in the 2016 Presidential Election
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