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Mobilizing idol celebrity in queer affective advertising: exploring the impacts of ‘Boys Love’ media and fandom in Thailand
16 references·0 citing·39 second hop
Mobilizing idol celebrity in queer affective advertising: exploring the impacts of ‘Boys Love’ media and fandom in Thailand (2023)Mobilizing idol celebrity in queer affect…Queer Transfigurations: Boys Love Media in Asia (2023)Queer Transfigurations: Boys …Boys Love Media in Thailand (2023)Boys Love Media in ThailandThe Yaoi Phenomenon in Thailand and Fan/Industry Interaction (2019)The Yaoi Phenomenon in Thaila…Lovesick, The Series: adapting Japanese ‘Boys Love’ to Thailand and the creation of a new genre of queer media (2019)Lovesick, The Series: adaptin…Thai Television Dramas, a New Player in Asian Media Circulation: A Case Study of Full House Thai (2018)Thai Television Dramas, a New…role of affect in fan fiction (2016)role of affect in fan fictionQueering stars: Fan play and capital appropriation in the age of digital media (2015)Queering stars: Fan play and …An Introduction to “Boys Love” in Japan (2015)An Introduction to “Boys Love…Introduction: The Mirror of Idols and Celebrity (2012)Introduction: The Mirror of I…From Boys Next Door to Boys’ Love: Gender Performance in Japanese Male Idol Media (2012)From Boys Next Door to Boys’ …Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2010)Examination of Gender-role Po…Asianizing K‐pop: production, consumption and identification patterns among Thai youth (2007)Asianizing K‐pop: production,…The Intimate Economies of Bangkok (2004)The Intimate Economies of Ban…Woman, Man, Bangkok: Love, Sex, and Popular Culture in Thailand (2002)Woman, Man, Bangkok: Love, Se…Parables for the Virtual (2002)Parables for the VirtualSaint Foucault (1997)Saint FoucaultAll that is solid melts into air : the experience of modernity (1995)Building Strong Brands (1995)Modernity at Large: Cultural Dimensions of Globalization. (1998)Hollywood movies in East Asia: examining cultural discount and performance predictability at the box office (2008)Have you ever seen theRain? And who’ll stop theRain?: the globalizing project of Korean pop (K‐pop) (2009)Hallyu across the Desert: K-pop Fandom in Israel and Palestine (2014)Human Development Report (2001)It’s a Bird! It’s a Plane! It’s a Gender Stereotype!: Longitudinal Associations Between Superhero Viewing and Gender Stereotyped Play (2014)The effect of non-stereotypical gender role advertising on consumer evaluation (2015)Gender-Role Portrayals in Television Advertising Across the Globe (2016)Culture's Consequences (2018)Advances in Consumer Research (2025)Compulsory Heterosexuality and Lesbian Existence (1980)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Recentering Globalization (2002)Hyperreal homoerotic love in a monarchized military conjuncture: a situated view of the Thai Boys’ Love industry (2021)Word of Honor and brand homonationalism with “Chinese characteristics”: the dangai industry, queer masculinity and the “opacity” of the state (2022)Playing Fans: Negotiating Fandom and Media in the Digital Age (2015)Popular Music Scenes and Cultural Memory (2016)A heteropatriarchy in moderation: Reading family in a Thai Boys Love lakhon (2021)Thai Boys Love drama fandom as a transnational and trans-subcultural contact zone in Japan (2023)Socio-demographics, lifestyles, and consumption frequency of Thai ‘Boys Love’ series content: Initial evidence from Thailand (2024)The Performative State: Semi‑ coloniality and the Tyranny of Images in Modern Thailand* (2004)The Thai Regime of Images* (2004)How market orientation affects female service employees in Thailand (2005)Theorizing celebrity cultures: Thickenings of media cultures and the role of cultural (working) memory (2014)Korean-Wave celebrities between global capital and regional nationalisms (2017)Motivations and consumption practices of fostered idol fans: a self-determination theory approach (2020)Brand Nohomonationalism: Guofeng (‘National Style’) Framings of Boys’ Love Television Series in China (2022)Chinese female desire, gaze, and identity construction: A case study of “Boys Love” (2022)Intensities of feeling: towards a spatial politics of affect (2004)Emotions and Social Movements: Twenty Years of Theory and Research (2011)The Turn to Affect: A Critique (2011)The Commodification of Intimacy: Marriage, Sex, and Reproductive Labor (2009)Phatic labor, infrastructure, and the question of empowerment in Cairo (2010)Unsettling care: Troubling transnational itineraries of care in feminist health practices (2015)What's in a Name? Exploring Pansexuality Online (2016)The organisation of sexuality and the sexuality of organisation: A genealogical analysis of sexual ‘inclusive exclusion’ at work (2018)"Acting Out" Queer Identity: The Embodied Visibility in Social Virtual Reality (2022)
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References

  • 2002Parables for the Virtual4,608 cited
  • 2004The Intimate Economies of Bangkok409 cited
  • 1997Saint Foucault161 cited
  • 2010Examination of Gender-role Portrayals in Television Advertising across Seven Countries160 cited
  • 2007Asianizing K‐pop: production, consumption and identification patterns among Thai youth111 cited
  • 2012Introduction: The Mirror of Idols and Celebrity76 cited
  • 2002Woman, Man, Bangkok: Love, Sex, and Popular Culture in Thailand66 cited
  • 2015An Introduction to “Boys Love” in Japan60 cited
  • 2019Lovesick, The Series: adapting Japanese ‘Boys Love’ to Thailand and the creation of a new genre of queer media51 cited
  • 2019The Yaoi Phenomenon in Thailand and Fan/Industry Interaction47 cited
  • 2023Boys Love Media in Thailand40 cited
  • 2016role of affect in fan fiction31 cited
  • 2012From Boys Next Door to Boys’ Love: Gender Performance in Japanese Male Idol Media26 cited
  • 2023Queer Transfigurations: Boys Love Media in Asia20 cited
  • 2015Queering stars: Fan play and capital appropriation in the age of digital media16 cited
  • 2018

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Thai Television Dramas, a New Player in Asian Media Circulation: A Case Study of Full House Thai
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