A Review and Outlook of Agricultural Electronic Commerce Research - A Visual Econometric Analysis Based on CiteSpace

Abstract

As the Internet becomes more popular,electronic commerce and agricultural products are deeply integrated.The convenience and low cost brought by electronic commerce and its huge market demand help agricultural products get rid of the original difficulties of narrow sales channels and high time costs.The development of electronic commerce provides an opportunity to increase the sales of agricultural products and has achieved huge economic benefits in helping farmers to increase their income.This paper starts from the recent research hotspots of agricultural products and electronic commerce.Firstly, with the help of CiteSpace software, we conduct a visual analysis of the literature related to agricultural products electronic commerce and use the network knowledge map to show the research hotspots and evolution process in this field in recent years and summarise the changing characteristics of research topics and research methods in the field.The study finds that (1) around 2017, agricultural products electronic commerce research began to receive domestic and foreign The research trend is significantly influenced by the development of national policies and technologies; (2) the research hotspots mainly focus on three aspects: electronic commerce marketing model study for agricultural products, research on technical support for agricultural products electronic commerce, and research on the future development of electronic commerce for agriculture products, and then provides an overview of the main marketing model, technical support, and future growth of electronic commerce for agricultural products, and finally points out the shortcomings of the current research and proposes directions for future research.

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