Articlediamond2023

The Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Reward Towards E-wallet Usage Intention: A Moderating Role of Trust

Noor Emma Shamsuddin · Joycelyne Nyandang · Akmal Nashren Abd Malik · Sharifah Nurafizah Syed Annuar · Yusman Yacob · Umi Insyirah Pakasa +2 more

9 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

In the current globalized world, the development of the internet has made one's life become easier.Currently, most of the payment was done using smart devices.The E-wallet is one of the greatest inventions of the 21st century and has become an important part of the electronic payment system.However, this type of service was considered relatively new and unfamiliar among Malaysian consumers.To date, limited research has focused on the E-wallet usage intention among Malaysians.Specifically, the factors affecting consumers' intention towards the usage of e-wallet among youth aged 18-30, need to be further examined.Perceived usefulness, perceived ease of use, perceived risk and reward are utilized to examine the relationships with e-wallet usage intention by the consumers in Malaysia, while the trust was tested as a moderator towards e-wallet usage intention.Technology Acceptance Model (TAM) was adopted in this research.There were 251 respondents and an online questionnaire was used for data collection.This paper is expected to contribute to the literature on e-wallet by finding the causes influencing consumer usage intention toward e-wallet.

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References

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