Articlehybrid2023

Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar

Sunilfa Maharani Tanjung · Muhammad Oemar Abdillah · Muhammad Jaffar Rayhannur · Laura Melsya · Farhan Rusdy Asyhary Lubis · Usiono

7 citations0/0 files storedJurnal Pengabdian Nasional (JPN) Indonesia

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SMEs Development and Digital Marketing Digital Marketing and Social Media Financial Literacy and Behavior

Abstract

This community service focuses on the development of micro, small and medium enterprises (MSMEs) “Tempe Endul” in Paya Gambar Village, Deli Serdang Regency. Previously, these MSMEs faced barriers to promotion and sales because they were not registered on Google My Business and did not use digital technology. The purpose of the service is to increase the visibility of MSMEs by registering them on Google My Business and provide support in implementing digital marketing strategies. Through mentoring, field observations and interviews, “Tempe Endul” MSMEs can understand the importance of digital marketing. Loyalty helps register these MSMEs on Google My Business and optimize their business profile with contact information, address, product photos, and customer reviews. As a result, this business is now shown on Google Maps with a clear address, opening hours and full contact details. Using Google My Business offers significant benefits. Customers can easily find and order Endul tempeh, and this MSME can enhance its positive image and revenue. The use of digital technology enables MSMEs to compete in the industry 4.0 era and expand their market reach. This service illustrates the importance of adopting digital technology to increase MSME competitiveness, overcome advertising limitations and boost the local economy. The result of this service has been increased visibility and performance of “Tempe Endul” MSMEs through the implementation of Google My Business. With the help of digital technology, MSMEs can optimize marketing activities, reach more customers, and increase revenue. This move reflects the strategic potential of MSMEs in supporting the local economy and overcoming obstacles encountered in the current era of digitalization.

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2015The usage of digital marketing channels in SMEs 2022KONTRIBUSI UMKM TERHADAP PERTUMBUHAN EKONOMI ERA DIGITALISASI MELALUI PERAN PEMERINTAH 2020Pengembangan UMKM melalui Digitalisasi Tekonolgi dan Integrasi Akses Permodalan 2022Digitalisasi Pemasaran dalam Upaya Peningkatan Penjualan Produk Usaha Mikro Kecil Menengah (UMKM) di Wilayah Jakarta Selatan 2020Business optimization in the digital age: insights and recommendations 2022Pemanfaatan Google My Business Sebagai Media Digital Marketing Pada Bukuan Fried Chicken 2019PENERAPAN MOBILE MARKETING DAN PERBAIKAN PACKAGING PADA UMKM SUMATERA BARAT TEPUNG DAN OLAHAN SALA UNI JAMILA

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