Customer's Online Purchase Intention: the Role of Perceived Business Size and Reputation

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6 citations0/0 files storedJournal of Logistics Informatics and Service Science

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Perceived business size and reputation are the essential factors that impact customer behavior in electronic commerce.The purpose of this research is to investigate the link between consumers' perceived business size (BSI), reputation (REP), online trust (OT), perceived risk (PR), attitude towards online purchase (ATT), and online purchase intention (OPI).The survey is used as a convenience sample approach in the research.According to the findings of the study, perceived business size and reputation positively influence online trust; online trust positively influences attitude toward online purchase; online trust negatively influences perceived risk; and perceived risk negatively influences attitude toward online purchase and purchase intention.Finally, attitude toward online purchases influenced online purchase intention favorably.The article provides several managerial implications for online firms based on the study findings in order to boost consumers' e-commerce purchasing intention.

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2018When to use and how to report the results of PLS-SEM 2014A primer on partial least squares structural equation modeling (PLS-SEM)2006Consumer Trust in an Internet Store: A Cross-Cultural Validation 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk 2014Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents 2018M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption 2015Antecedents and consequences of e-shopping: an integrated model 2020THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

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