DIMENSIONS OF THE ANALYSIS OF THE ORGANIZATIONAL CULTURE OF MULTINATIONAL COMPANIES

Abstract

In the conditions of globalization processes in the world, the existing dimensions of the analysis of organizational culture contribute to the development of multinational companies ( further down the text - МNC). Organizational culture refers to a variety of practical values that affect the company’s activities both internally and externally. The study analyzed three different concepts of organizational culture: American, Asian, and European. It was concluded that for the development of МNC it is necessary to harmonize organizational cultures in international contracts. An analysis of the theoretical foundations of the concept of “organizational culture” was carried out, an attempt was made to provide its own definition, the scientific novelty of which consists in taking into account the paradigmatic principles. The TOP-10 best МNCs in the world were determined, which made it possible to characterize models of organizational culture concepts. Thus, the research confirms that МNC should develop internal communication and external communication for successful development. The author developed a system of organizational culture of multinational companies by implementing dimensions of corporate culture analysis. It is a complex and scalable system because the world is constantly changing. Its necessity lies in the ability to adapt to the requirements of the business environment of multinational companies. The system includes a development factor that manifests itself at two levels. Implementation of the system will enable development and increase of business results.

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