Pengaruh Lokasi dan Citra Sekolah Terhadap Keputusan Siswa Memilih Sekolah di Sekolah Menengah Atas Negeri

Abstract

This article aims to determine the effect of school location and image on students' decisions to choose schools. With a strategic location and a good school image, it will attract students' interest, so it has an impact on students' decisions in choosing a school. This article uses the independent variables of school location and image and the dependent variable of decision making. The population in this study were students of SMAN 1 Gondang Mojokerto. In this study, the sampling technique used by the researcher is probability sampling, which uses simple random sampling. Collecting data using a questionnaire distributed to respondents as many as 277 students. The results of this study indicate that the location and image of the school have a positive and significant effect on students' decisions to choose a school simultaneously, as seen from the results of the F test F-count of 6.235 > F-table of 3.028 and a significance value of 0.002 <0.05, but partially the location variable has no effect on decisions. students choose schools seen from the results of the T-test -0.207 < t table of 1.967. While the school image variable has a positive and significant effect on students' decisions to choose a school, as seen from the results of the T test of 3,527 > t table of 1,967.

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