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Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics
16 references·1 citing·35 second hop
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics (2023)Understanding the Impact of Online Commun…Online influencer marketing (2022)Online influencer marketingPartial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)On the Factors Influencing Gr…Green Consumer Behavior in the Cosmetics Market (2019)Green Consumer Behavior in th…The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The influence of greenwashing…Green consumption: E nvironmental knowledge, environmental consciousness, social norms, and purchasing behavior (2018)Green consumption: E nvironme…Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review (2017)Why determinants of green pur…Partial Least Squares Path Modeling (2017)Partial Least Squares Path Mo…Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…A Dyadic Study of Interpersonal Information Search (1998)A Dyadic Study of Interperson…The theory of planned behavior (1991)The theory of planned behaviorOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Evolution of consumer perceptions and intentions in the green cosmetics market: a thematic and trend analysis (2025)Evolution of consumer percept…Structural equation modeling in practice: A review and recommended two-step approach. 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Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity (2024)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Impact of culture, behavior and gender on green purchase intention (2017)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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  • 2018

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Green consumption: E nvironmental knowledge, environmental consciousness, social norms, and purchasing behavior
355 cited
  • 2017Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review310 cited
  • Cited by

    • 2025Evolution of consumer perceptions and intentions in the green cosmetics market: a thematic and trend analysis15 cited